⚒️ AI that forges results · Built by an AI architect who lived it and solved it
More jobs. Less office.
FORGE finds and qualifies your next jobs with Google, answers and books your calls in your own voice, and keeps your crew in sync. One missed call is often worth thousands of dollars in work, and FORGE catches every one. Flint, your in-house AI manager, tunes the whole thing in plain English, so you never touch a setting.
If you can text, you can run this. No prompts. No dashboards full of knobs. Talk to Flint the way you'd text a friend, and the next missed call covers the whole year.
Google finds the leads. Claude runs the operation. Grok is the voice.
~70%of Starlink's customer support runs on this same Grok AI
"
Grok is already doing quite a good job at SpaceX and Tesla. It's very helpful in things like customer service. It's infinitely patient.
, Elon Musk, Microsoft Build 2025
Live call · Acme Roofing0:00
⚡ THE LOOP · WHY FORGE WORKS
The Lead Generator finds them. The Call Center wins them.
A list of names is not a lead. A report nobody calls is not a lead either. FORGE is built so the two halves feed each other, automatically, every day.
🔍
1. Find
Google-powered search pulls real businesses with real phone numbers in your service area.
🛰
2. Read
AI reads the satellite or street view for your trade and builds a branded property report, scored hot, warm or cold.
📞
3. Call
Your AI caller dials with the report in hand: "we already pulled a full report on your property" is the door-opener.
📈
4. Score
Every call outcome writes back to the lead file. Hot ones land in your inbox; cold ones wait on a 6-12 month follow-up.
🤝
5. Close
You or your rep walk in with the printed report, your logo on it, homework already done.
Most tools sell you one half: a list with no follow-up, or a phone bot with nothing to say. FORGE's caller opens every conversation with evidence the Lead Generator already gathered, and every conversation makes tomorrow's lead list smarter. That loop is the product. And the loop is just the start: the same AI answers your phones, works your email, and runs your follow-ups. Not just a lead generator, an assistant for your whole business.
💰 WHAT A LEAD COSTS OUT THERE
Shared lead sites
$15–$120 each
And the same lead is sold to 3–8 of your competitors at the same time.
Exclusive lead sellers
$80–$300 each
One lead, one contractor, one price tag. A confirmed appointment runs $200–$400.
Straight talk: lead sellers sell you people who already raised their hand; FORGE finds prospects whose property shows the need and makes the first call for you. Different animals. But when a FORGE call ends with "come take a look," that's the exclusive appointment others charge $200–$400 for, and yours came out of a $1.75 lead your competitors have never seen.
FORGE is three things, that's it.
Not a pile of features to learn. Three jobs, each handled by AI that never sleeps. Tap any line to see how it works, like asking an employee what they do.
Pillar 1 · Inbound
📞
The phone that always gets answered
Your AI receptionist picks up the customer line and the crew line, 24/7, in your own voice, in 25+ languages.
Books the job into your built-in calendar, right on the call
A separate crew line, so foremen never fight customers for the phone
Forward your existing number tonight, 30 seconds, no porting
Pillar 2 · Outbound + Lead Gen
🛰️
The calls that get made for you
FORGE doesn't wait for the phone to ring. It finds your next customer with Google, then calls them.
A Google-powered Lead Generator finds and scores prospects
One generated lead, three different ways to close it
AI also confirms appointments, follows up on quotes, chases payments
Pillar 3 · Email Hub
📬
The inbox that answers itself
Every customer email gets a reply drafted, quotes, confirmations, follow-ups, and the whole operation reports to one screen.
One 7 AM morning brief: what's handled, what needs you
Every call and email summarized in plain English
Hot leads tap you on the shoulder the moment they land
One central hub, every voice, every text, every message
Your customer line, your crew line, and every text that comes in or goes out, all on one screen. Flint reads across the whole thing so the important stuff always reaches you, and nothing slips.
🦺
A personal assistant for every crew member
Each foreman or crew member calls one line, "running late," "need material," "job's done," anything urgent. Their own AI assistant logs it, books it into the built-in calendar, files it back into your company email, and pings you only when it actually needs you. Every record kept and filterable, last Thursday's call is one search away.
💬
Text messages on the same timeline
Customers and crew can text any of your numbers. Every text, inbound and outbound, lands on the same conversation timeline as the calls and emails for that contact. One person, one history, no app-hopping.
📅
One built-in calendar, every booking lands here
Appointments your AI agent books, follow-ups it schedules, and the meetings your crew sets all hit the same built-in calendar, day, week, or month view. Optional one-way write-out to Google Calendar if that's where you live. So when a customer asks "when can you come out," you and the agent are looking at the exact same day.
💡
Flint reads across all of it
Flint sees every call, every text, every email, so when a crew flag, a customer reply, and a quote follow-up all land in the same hour, he tells you what to handle first, what's already taken care of, and exactly who needs a call back.
📱
Runs on every phone, install like an app
Mobile-first. Your crew installs FORGE on their phone like any app, signs in once, and they're in. The whole interface is built for thumb-tap simplicity, easy enough a kid could use it, so a crew lead in the field has the same clarity you have at the desk.
Office assistants love Flint.
Built to give your hard-working office team their own help, not to replace them.
Flint handles the voicemail backlog, the repeat questions, the message routing, and the morning rundown, so your staff finally has the clean signal to actually run the operation. And for callers who'd rather skip the AI and talk to a person, or just text, your regular lines and inbound texts are always available. Same timeline, same hub, no one gets missed.
Already run a CRM? Keep it.
FORGE is built to slot into the tools you already use, not make you rip them out and start over. Whatever's running your business, tell us and we'll connect FORGE to it as part of your setup.
Your CRMScheduling & calendarsEmail & inboxesAccounting & invoicingWhatever you're on
Not sure if it'll work with your stack? That's exactly what the conversation is for. Tell us what you use and we'll show you how FORGE fits, before you commit to anything.
Tap your trade. See exactly what the Google-powered Lead Generator looks for, and which bigger commercial customers are worth chasing.
Every lead comes with a report that opens the door
This is the heart of FORGE. The moment the Lead Generator finds a property, it builds a report automatically: a satellite or street-level image, a read on the damage or wear that matters to your trade, and a hot, warm or cold score. Tap a trade below to see exactly what the report flags. These examples are commercial, where one signed building owner can mean dozens of buildings of work. FORGE reads residential properties the very same way.
Flipping through every trade. Tap one to hold it.
⚒️ FORGE Lead ReportSAMPLE
🛰️
SATELLITE VIEW OF THE PROPERTY
auto-pulled from Google the second the lead is found
How the report works, and the 3 ways to use it →
🤖
Built automatically
The second a lead is found, its report is already done. Nobody lifts a finger.
🏢
Built for commercial
It targets the property owners behind big buildings. One yes can mean dozens of jobs.
🚪
Works three ways
Your AI caller opens with it, the homeowner sees it, your rep knocks with it.
🤝
Hand your hottest leads to your sales crew
A HOT lead does not have to wait for a phone call. Every lead the generator finds gets its full report built automatically, so your best human sales reps can head straight to the door with one already in hand, no prep work. They walk in, lay the satellite read of the roof on the kitchen table, and present real findings the owner can see. It is not a cold pitch, it is a contractor who clearly already did the homework. That is how a walk-in turns into a signed job.
Tap to see the 3 ways one lead closes →
⛈️
After a storm, this is your unfair advantage
When hail, high wind, a hurricane, flooding, or wildfire hits, the whole area needs work at once, and whoever knocks first wins the job. FORGE can sweep an entire affected ZIP code overnight and hand you a ranked list of damaged properties before competitors have loaded their trucks. It works for every trade: roofs and siding, HVAC and electrical, downed fences, water damage. Any natural disaster, any trade.
Tap to see how storm response works →
📋Coming soon: permit historyIN THE WORKS
Permit records show when a roof was last replaced or a system last serviced, which makes every lead score sharper. One honest note: pulling permit data has a real cost, so adding it would mean a price increase on your plan to cover what it takes to generate. Would you want it anyway?
☕ The morning brief
Your business ran itself all night. Here's what happened.
Every morning at 7 AM, Flint sends you one email. It's the whole picture in 30 seconds: what got handled, what needs a click from you, what's on fire. Approve three things over coffee, go run your day.
Sent 12 follow-up texts on yesterday's leads, 3 replied, all scheduled
Filed today's job paperwork into the customer records
Flagged 1 customer whose call volume tripled (probably storm damage) → moved them to top of your follow-up list
🔴 NEED YOUR APPROVAL, 30 SECONDS EACH
Quote follow-up for the Tampa job, I drafted 5 versions, pick one → review
Refund request from yesterday, three options on the table → review
Pricing question from a new lead, I sketched the answer, you say yes/no → review
⛔ EMERGENCIES
None. Everything's running clean.
📞
Every call, captured.
24/7, weekends, 3 AM. Every voicemail you'd have lost is now a booked job or a real lead with a name, number, and a need.
🧠
Decisions, not busywork.
Flint extracts the 3-5 decisions you actually need to make each day. Everything else runs without you. You're a founder, not an inbox.
🛟
You're never out of the loop.
Flint never sends a customer-facing message without your sign-off. Every action gets logged. One-click rollback on anything. You stay in charge, you just stop drowning.
Flint, change anything just by asking.
You're not technical, and with Flint you never have to be. Want your receptionist to mention financing, drop a service you stopped offering, sound warmer, or push harder on booking the job? You don't open a settings panel. You tell Flint in plain English, like texting an employee, and it's live in 30 seconds. Flint also listens to every call and flags problems before you'd ever notice them. And it is simple enough that anyone already in your office can run it: if you have staff, they pick FORGE up in an afternoon and get more done with it, not buried by it.
🎓
Ask Flint
Always on · responds instantly
My AI keeps saying we offer free roof inspections, we stopped that last month.
Got it, I'll pull that line right now. Want me to replace it with anything, or just drop it?
Mention financing instead.
Done. New line: "We offer flexible financing, would that help?" Live in 30 seconds on the next call. I logged the change so you can undo it later if you want.
Thanks. Also, can you check why nobody booked from Tuesday's calls?
Looking now. Pattern I see: 7 of 11 Tuesday callers asked about price first, AI gave a range, they hung up. I think we should redirect price questions to an in-person estimate. Want me to draft it and run it past you?
What Flint handles for you
Tunes the persona, tone, greeting, services, hours, FAQs, financing offers
Reads every call, spots patterns you can't, suggests fixes before you ask
Updates on the fly, "stop saying X" → done in 30 seconds, live on the next call
Speaks plain English, no prompt engineering, no AI jargon, no manuals
Logs everything, every change has an undo button, you stay in control
Knows what it can't touch, anything risky (billing, infrastructure, data) gets routed to you, not done silently
Without Flint
You read prompt engineering articles. You build settings yourself. You debug when calls go sideways. You spend Sundays tweaking your AI instead of running your business.
With Flint
You tell Flint what to change. Flint makes it happen. Flint watches for issues so you don't have to. Your Sundays are yours again.
Every customer's language. Every plan. No upcharge.
Your AI catches the language your customer speaks the moment they say "hello", auto-detects, switches mid-call, captures the lead. Built into every Forge plan. No setup, no per-language fee, no "upgrade for more languages" trap.
25+
languages supported natively by Grok Voice
EnglishEspañolFrançaisDeutschItalianoPortuguês中文日本語한국어العربيةहिन्दीTagalogPolskiTiếng ViệtРусскийTürkçeNederlandsSvenskaSuomiΕλληνικάעבריתภาษาไทยBahasa IndonesiaČeština+ moreEnglishEspañolFrançaisDeutschItalianoPortuguês中文日本語한국어العربيةहिन्दीTagalogPolskiTiếng ViệtРусскийTürkçeNederlandsSvenskaSuomiΕλληνικάעבריתภาษาไทยBahasa IndonesiaČeština+ more
List representative, verified count is 25+ per official xAI Voice Agent API documentation. Hover the marquee to pause.
Who runs this
Built by someone who lived it and solved it
FORGE wasn't built by a SaaS team in San Francisco that interviewed contractors and made guesses.
It was built by a solo AI architect who runs his own contracting business ,
and uses FORGE every day on his own phone lines.
Every feature on this page started as a fix for something that cost me a job:
the missed call at 4pm with the wind picking up, the supplier I forgot to chase, the
Spanish-speaking lead I couldn't answer fast enough, the estimate that took three days
to type up. I built the fix into my own system first. If it works on my shop, it ships to yours.
✓ AI architect, production-grade systems
✓ Owner / operator of an active contracting business
I design production AI systems, prompt-injection defenses, multi-tenant isolation, fallback paths, agent authority boundaries. The same security thinking that protects serious enterprise AI runs your front line at FORGE.
2
I know contractor work
I know what an Xactimate is. What a supplement looks like. ACV vs RCV. Why your crew screens unknown numbers. Why the call you needed comes at 4pm on Friday. The product is shaped by the work, not by a designer's guess at it.
3
I use it every single day
FORGE answers my own phone lines. If something breaks at 6am, I feel it before you do. The release notes are written by the person who can't sleep until it's fixed. Every customer-facing claim on this site has been pressure-tested on my own jobs first.
4
You get me, not a ticket queue
You don't email "support@" and wait three days. You text the person who built it. Solo means accountable, when you call FORGE support, you reach the engineer with root access. That's the upside of buying from one person instead of a department.
"
I'm not selling you something I made for someone else. I'm selling you the thing that's running my own full day-to-day operations and back office right now.
, Joe, founder
The real cost isn't the price, it's the job that called while you couldn't answer
Most people who reach a voicemail just call the next company on the list. One missed call can be one lost job, and one lost job is almost always worth more than a year of FORGE. Don't take our word for it. Run your own numbers:
Your numbers, your estimate, nothing here is invented. FORGE Starter is $599/month ($7,188/year).
Pricing, one price per shop
Every plan includes all three pillars, Flint, 25+ languages, and a customer board that updates itself. Bigger plans add AI agents, lead volume, and capacity, never the basics.
👆 Tap any line on a card to see what it means, in plain English.
Starter
Solo / 2-truck operators
$599/mo
or $5,990/yr (save 2 months) · $499 setup
2 phone lines · customer + crew
1 AI agent · one full employee on the phones
1 voice included · cloned to you, or a pre-generated voice of your choice
300 leads · found & analyzed every month
How Starter works
1Your AI agent answers every inbound call in your voice, day, night, weekend or holiday.
2It books the job into your calendar and texts the customer a confirmation.
3The Lead Generator builds 300 property reports a month for you or your rep to work.
Inbound calls and lead reports. The AI making outbound calls for you starts at Pro.
Pay monthly or yearly. Card, Apple Pay, Google Pay, or ACH. Setup is a one-time fee, shown per plan.
💳 Card Apple Pay🇬 Google Pay🏦 ACH
🛡️ Our promise to you
Your first month is risk-free
For your first month you pay only the one-time startup fee, nothing else. Put FORGE to work on real calls and real leads. If you are not fully satisfied by the end of that month, you walk away and we never bill you a single monthly charge. Love it, and monthly billing simply begins. The yearly deal (two months free) stays open the whole time: lock it in before your first month ends, or any time after.
No 30-day implementation, no pressure. You tell us you're interested, we walk you through everything on a quick consultation, then we set it up together.
1
Tell us you're interested
Pick the plan that fits and tap "Talk to us," or give us a call. That's all it takes to start. No commitment yet.
2
Free consultation
We walk through everything together: your trade, your phones, your goals, and exactly how FORGE would run for you. Every question answered before you decide anything.
3
Start your implementation
Ready to go? Schedule your implementation right on our booking calendar, or we reach back out to set a time. Then we build your numbers, your voice, and your AI agents with you, start to finish.
Hear it work before you commit
Call our demo line, talk to the AI yourself, ask whatever you'd ask a human receptionist. If it doesn't blow your mind in 60 seconds, hang up. No pressure, no spam, no list.
Coming soon
Demo line in final wiring. Drop your email and we'll text you the moment it goes live.
Not ready to talk yet? Watch it work in 60 seconds.
Tell us your trade and which tool you're curious about. We'll email you a 60-second video of it actually running, plus a sample of the report it produces. No call, no salesperson, no list.
What industry should we forge next?
FORGE was built for contractors first, they're our home turf. But the engine works the same for anyone whose business runs on the phone. The next vertical we launch will be the one most people ask for.
DentistsRestaurantsHVACPlumbersAuto shopsLaw officesMed spasReal estateVets... your industry?
