⚒️ AI that forges results · Built by an AI architect who lived it and solved it

The lead machine that pays for itself.

FORGE's Lead Generator finds real businesses in your service area, reads each property for your trade, builds a branded report, scores it, and makes the first call for you. On the Pro plan that works out to about $1.75 a lead, exclusively yours, while lead sellers charge $80 to $300 for one. And it comes with the phones that work those leads: FORGE answers and books your calls in your own voice, so the job that calls back never slips away. Flint, your in-house AI manager, tunes the whole thing in plain English, so you never touch a setting.

If you can text, you can run this. No prompts. No dashboards full of knobs. Talk to Flint the way you'd text a friend. The leads cover the cost; the phones make sure none of them get away.

See how it works → ▶ Hear it on a real call
🛰️
Powered by the same state-of-the-art AI running the world's biggest operations
One engine finds the leads. One runs the operation. One is the voice.
~70% of Starlink's customer support
runs on the same AI behind FORGE's voice
"

It's very helpful in things like customer service. It's infinitely patient.

, Elon Musk on the AI behind FORGE's voice, Microsoft Build 2025
Live call · Acme Roofing 0:00

⚡ THE LOOP · WHY FORGE WORKS

The Lead Generator finds them.
The Call Center wins them.

A list of names is not a lead. A report nobody calls is not a lead either. FORGE is built so the two halves feed each other, automatically, every day.

🔍
1. Find

A live business-data search pulls real businesses with real phone numbers in your service area.

🛰
2. Read

AI reads the satellite or street-level view for your trade and builds a branded property report, scored hot, warm or cold.

📞
3. Call

Your AI caller dials with the report in hand: "we already pulled a full report on your property" is the door-opener.

📈
4. Score

Every call outcome writes back to the lead file. Hot ones land in your inbox; cold ones wait on a 6-12 month follow-up.

🤝
5. Close

You or your rep walk in with the printed report, your logo on it, homework already done.

Most tools sell you one half: a list with no follow-up, or a phone bot with nothing to say. FORGE's caller opens every conversation with evidence the Lead Generator already gathered, and every conversation makes tomorrow's lead list smarter. That loop is the product. And the loop is just the start: the same AI answers your phones, works your email, and runs your follow-ups. Not just a lead generator, an assistant for your whole business.

💰 WHAT A LEAD COSTS OUT THERE

Shared lead sites
$15 to $120 each

And the same lead is sold to 3 to 8 of your competitors at the same time.

Exclusive lead sellers
$80 to $300 each

One lead, one contractor, one price tag. A confirmed appointment runs $200 to $400.

A FORGE lead works out to
$1.00 to $2.00 each

Pro: $1,399 ÷ 800 leads = $1.75 each. Found, analyzed, scored, reported, and CALLED, exclusively yours.

Straight talk: lead sellers sell you people who already raised their hand; FORGE finds prospects whose property shows the need and makes the first call for you. Different animals. But when a FORGE call ends with "come take a look," that's the exclusive appointment others charge $200 to $400 for, and yours came out of a $1.75 lead your competitors have never seen.

How the Lead Generator works → Slow week? It calls around to line up work → It also confirms appointments and chases quotes →

Every lead, pinned on a live map

Your whole territory at a glance. Every lead FORGE finds lands on a real satellite map as a colored pin: red-hot, yellow-warm, blue-cold. Tap one and the property's report opens right there.

The FORGE Lead Map inside the dashboard: a real satellite map of a service area with scored lead pins and the leads-in-view list

Not a mock-up. This is the Lead Map exactly as it looks inside FORGE: your area, your leads, scored and listed.

  • 📍 See your leads in real time. Every lead the system finds drops onto the map the moment it exists, scored and colored, so you always know where the work is.
  • 📄 Tap a pin, get the report. The property report opens right on the map: the aerial view, what the analysis saw, and where that lead sits in your follow-up process.
  • 📐 Measure from your desk. Get real measured numbers on a property in seconds, before anyone climbs a ladder or drives across town. Measured means measured: when data isn't available for a property, it says so instead of guessing.
  • 🏠 Turn any building into a lead. Spot a property that needs your trade? Double-click it on the map and FORGE builds the lead and the report on the spot.
  • 🗺 Work one neighborhood at a time. Filter by ZIP code, plan the day's knocks and calls, and let your rep walk in with the report already in hand.
Built on · state-of-the-art, end to end
Google Anthropic xAI

One central hub, every voice, every text, every message

Your customer line, your crew line, and every text that comes in or goes out, all on one screen. Flint reads across the whole thing so the important stuff always reaches you, and nothing slips.

🦺

A personal assistant for every crew member

Each foreman or crew member calls one line, "running late," "need material," "job's done," anything urgent. Their own AI assistant logs it, books it into the built-in calendar, files it back into your company email, and pings you only when it actually needs you. Every record kept and filterable, last Thursday's call is one search away.

See a crew call play out →

💬

Text messages on the same timeline

Customers and crew can text any of your numbers. Every text, inbound and outbound, lands on the same conversation timeline as the calls and emails for that contact. One person, one history, no app-hopping.

📅

One built-in calendar, every booking lands here

Appointments your AI agent books, follow-ups it schedules, and the meetings your crew sets all hit the same built-in calendar, day, week, or month view. Optional one-way write-out to Google Calendar if that's where you live. So when a customer asks "when can you come out," you and the agent are looking at the exact same day.

How booking on the call works →

💡

Flint reads across all of it

Flint sees every call, every text, every email, so when a crew flag, a customer reply, and a quote follow-up all land in the same hour, he tells you what to handle first, what's already taken care of, and exactly who needs a call back.

📱

Runs on every phone, install like an app

Mobile-first. Your crew installs FORGE on their phone like any app, signs in once, and they're in. The whole interface is built for thumb-tap simplicity, easy enough a kid could use it, so a crew lead in the field has the same clarity you have at the desk.

The AI call wave is coming. Most phones aren't ready.

More and more of the calls hitting business lines are made by machines: robo-vendors, list sellers, other companies' AI assistants calling around. They all sound human now. FORGE turns that flood into a tidy note instead of a ringing phone.

🧑‍🔧

Real customers always get through

The receptionist asks the questions a real customer can answer, books the job, and never hangs up on a human by mistake. A machine can't fake "my kitchen ceiling is dripping."

🤖

Solicitations handled without you

Pitch calls and robo-vendors get answered politely, handled in seconds, and logged. Your phone doesn't ring, your crew doesn't stop, and nothing rude ever goes out under your name.

How the screening works →

📝

Your AI talks to their AI

When the caller is another AI with something you might actually want, a supplier discount, a materials deal, a sub looking for work, FORGE doesn't just brush it off. It asks the questions you would ask, pulls the details, and leaves you a short note with the transcript: who called, what they offered, whether it's worth a callback.

Every call, human or machine, ends as a transcript and a note you can skim in seconds. You hear about the ones that matter and never about the rest.

Already run a CRM? Keep it.

FORGE is built to slot into the tools you already use, not make you rip them out and start over. Whatever's running your business, tell us and we'll connect FORGE to it as part of your setup.

Your CRM Scheduling & calendars Email & inboxes Accounting & invoicing Whatever you're on

Not sure if it'll work with your stack? That's exactly what the conversation is for. Tell us what you use and we'll show you how FORGE fits, before you commit to anything.

Talk to us about integrations →

What does FORGE do for your trade?

Tap your trade. See exactly what the Lead Generator looks for, and which bigger commercial customers are worth chasing.

Every lead comes with a report that opens the door

This is the heart of FORGE. The moment the Lead Generator finds a property, it builds a report automatically: a satellite or street-level image, a read on the damage or wear that matters to your trade, and a hot, warm or cold score. Tap a trade below to see exactly what the report flags. These examples are commercial, where one signed building owner can mean dozens of buildings of work. FORGE reads residential properties the very same way.

Flipping through every trade. Tap one to hold it.
⚒️ FORGE Lead Report SAMPLE
🛰️
SATELLITE VIEW OF THE PROPERTY
auto-pulled the second the lead is found
How the report works, and the 3 ways to use it →
🤖
Built automatically
The second a lead is found, its report is already done. Nobody lifts a finger.
🏢
Built for commercial
It targets the property owners behind big buildings. One yes can mean dozens of jobs.
🚪
Works three ways
Your AI caller opens with it, the homeowner sees it, your rep knocks with it.
🤝

Hand your hottest leads to your sales crew

A HOT lead does not have to wait for a phone call. Every lead the generator finds gets its full report built automatically, so your best human sales reps can head straight to the door with one already in hand, no prep work. They walk in, lay the satellite read of the roof on the kitchen table, and present real findings the owner can see. It is not a cold pitch, it is a contractor who clearly already did the homework. That is how a walk-in turns into a signed job.

Tap to see the 3 ways one lead closes →
⛈️

After a storm, this is your unfair advantage

When hail, high wind, a hurricane, flooding, or wildfire hits, the whole area needs work at once, and whoever knocks first wins the job. FORGE can sweep an entire affected ZIP code overnight and hand you a ranked list of damaged properties before competitors have loaded their trucks. It works for every trade: roofs and siding, HVAC and electrical, downed fences, water damage. Any natural disaster, any trade.

Tap to see how storm response works →
📋 Coming soon: permit history IN THE WORKS

Permit records show when a roof was last replaced or a system last serviced, which makes every lead score sharper. One honest note: pulling permit data has a real cost, so adding it would mean a price increase on your plan to cover what it takes to generate. Would you want it anyway?

☕ The morning brief

Your business ran itself all night.
Here's what happened.

Every morning at 7 AM, Flint sends you one email. It's the whole picture in 30 seconds: what got handled, what needs a click from you, what's on fire. Approve three things over coffee, go run your day.

FROM: [email protected] · 7:00 AM
☀️ Your morning brief, 7 calls handled, 3 things need you
🟢 WHAT I HANDLED WHILE YOU SLEPT
  • Answered 7 inbound calls, booked 4 appointments, captured 2 quotes, 1 wrong number
  • Sent 12 follow-up texts on yesterday's leads, 3 replied, all scheduled
  • Filed today's job paperwork into the customer records
  • Flagged 1 customer whose call volume tripled (probably storm damage) → moved them to top of your follow-up list
🔴 NEED YOUR APPROVAL, 30 SECONDS EACH
  • Quote follow-up for the Tampa job, I drafted 5 versions, pick one → review
  • Refund request from yesterday, three options on the table → review
  • Pricing question from a new lead, I sketched the answer, you say yes/no → review
⛔ EMERGENCIES
None. Everything's running clean.
📞
Every call, captured.
24/7, weekends, 3 AM. Every voicemail you'd have lost is now a booked job or a real lead with a name, number, and a need.
🧠
Decisions, not busywork.
Flint extracts the 3-5 decisions you actually need to make each day. Everything else runs without you. You're a founder, not an inbox.
🛟
You're never out of the loop.
Flint never sends a customer-facing message without your sign-off. Every action gets logged. One-click rollback on anything. You stay in charge, you just stop drowning.

Flint, change anything just by asking.

You're not technical, and with Flint you never have to be. Want your receptionist to mention financing, drop a service you stopped offering, sound warmer, or push harder on booking the job? You don't open a settings panel. You tell Flint in plain English, like texting an employee, and it's live in 30 seconds. Flint also listens to every call and flags problems before you'd ever notice them.

🎓
Ask Flint
Always on · responds instantly
My AI keeps saying we offer free roof inspections, we stopped that last month.
Got it, I'll pull that line right now. Want me to replace it with anything, or just drop it?
Mention financing instead.
Done. New line: "We offer flexible financing, would that help?" Live in 30 seconds on the next call. I logged the change so you can undo it later if you want.
Thanks. Also, can you check why nobody booked from Tuesday's calls?
Looking now. Pattern I see: 7 of 11 Tuesday callers asked about price first, AI gave a range, they hung up. I think we should redirect price questions to an in-person estimate. Want me to draft it and run it past you?

What Flint handles for you

  • Tunes the persona, tone, greeting, services, hours, FAQs, financing offers
  • Reads every call, spots patterns you can't, suggests fixes before you ask
  • Updates on the fly, "stop saying X" → done in 30 seconds, live on the next call
  • Speaks plain English, no prompt engineering, no AI jargon, no manuals
  • Logs everything, every change has an undo button, you stay in control
  • Knows what it can't touch, anything risky (billing, infrastructure, data) gets routed to you, not done silently
Without Flint
You read prompt engineering articles. You build settings yourself. You debug when calls go sideways. You spend Sundays tweaking your AI instead of running your business.
With Flint
You tell Flint what to change. Flint makes it happen. Flint watches for issues so you don't have to. Your Sundays are yours again.

Office assistants love Flint

Built to give your hard-working office team their own help, not to replace them. Flint handles the voicemail backlog, the repeat questions, the message routing, and the morning rundown, so your staff finally has the clean signal to actually run the operation. It's like adding a teammate who never calls in sick, for a fraction of the cost of another hire. And for callers who'd rather skip the AI and talk to a person, or just text, your regular lines and inbound texts are always available. Same timeline, same hub, no one gets missed.

Work in the office and drowning? You're exactly who this was built for. Send this page to your boss, or request the 60-second demo video below and forward it. The person who finds FORGE usually isn't the owner, it's the one answering the phones.

Every customer's language. Every plan. No upcharge.

Your AI catches the language your customer speaks the moment they say "hello", auto-detects, switches mid-call, captures the lead. Built into every Forge plan. No setup, no per-language fee, no "upgrade for more languages" trap.

25+
languages supported natively by the voice engine
English Español Français Deutsch Italiano Português 中文 日本語 한국어 العربية हिन्दी Tagalog Polski Tiếng Việt Русский Türkçe Nederlands Svenska Suomi Ελληνικά עברית ภาษาไทย Bahasa Indonesia Čeština + more English Español Français Deutsch Italiano Português 中文 日本語 한국어 العربية हिन्दी Tagalog Polski Tiếng Việt Русский Türkçe Nederlands Svenska Suomi Ελληνικά עברית ภาษาไทย Bahasa Indonesia Čeština + more
List representative, verified count is 25+ per the voice engine's official documentation. Hover the marquee to pause.
Who runs this

Built by someone who lived it and solved it

FORGE wasn't built by a SaaS team in San Francisco that interviewed contractors and made guesses. It was built by a solo AI architect who runs his own contracting business , and runs his own back office on FORGE every day, with the same AI phone system he built for his own company being wired in right now.

Every feature on this page started as a fix for something that cost me a job: the missed call at 4pm with the wind picking up, the supplier I forgot to chase, the Spanish-speaking lead I couldn't answer fast enough, the estimate that took three days to type up. I built the fix into my own system first. If it works on my shop, it ships to yours.

✓ AI architect, production-grade systems
✓ Owner / operator of an active contracting business
✓ FORGE runs my own back office, every day
✓ Lived the work · built the fix
See what it costs → ▶ Talk to me directly
1

AI architect, not a marketing seat

I design production AI systems, prompt-injection defenses, multi-tenant isolation, fallback paths, agent authority boundaries. The same security thinking that protects serious enterprise AI runs your front line at FORGE.

2

I know contractor work

I know what an Xactimate is. What a supplement looks like. ACV vs RCV. Why your crew screens unknown numbers. Why the call you needed comes at 4pm on Friday. The product is shaped by the work, not by a designer's guess at it.

3

I use it every single day

FORGE runs my own back office every single day. If something breaks at 6am, I feel it before you do. The release notes are written by the person who can't sleep until it's fixed. Every customer-facing claim on this site has been pressure-tested on my own jobs first.

4

You get me, not a ticket queue

You don't email "support@" and wait three days. You text the person who built it. Solo means accountable, when you call FORGE support, you reach the engineer with root access. That's the upside of buying from one person instead of a department.

"

I'm not selling you something I made for someone else. I'm selling you the thing that runs my own back office right now, and the same AI phone system I built for my own company is being wired into it as we speak.

, Joe, founder

The real cost isn't the price, it's the job that called while you couldn't answer

Most people who reach a voicemail just call the next company on the list. One missed call can be one lost job, and one lost job is almost always worth more than a year of FORGE. Don't take our word for it. Run your own numbers:

Your numbers, your estimate, nothing here is invented. FORGE Starter is $599/month ($7,188/year).

Pricing, one price per shop

Every plan includes all three pillars, Flint, 25+ languages, and a customer board that updates itself. Bigger plans add AI agents, lead volume, and capacity, never the basics.

👆 Tap any line on a card to see what it means, in plain English.

Starter

Solo / 2-truck operators
$599/mo
or $5,990/yr (save 2 months) · $499 setup
  • 2 phone lines · customer + crew
  • 1 AI agent · one full employee on the phones
  • 1 voice included · cloned to you, or a pre-generated voice of your choice
  • 300 leads · found & analyzed every month
How Starter works
1Your AI agent answers every inbound call in your voice, day, night, weekend or holiday.
2It books the job into your calendar and texts the customer a confirmation.
3The Lead Generator builds 300 property reports a month for you or your rep to work.
Inbound calls and lead reports. The AI making outbound calls for you starts at Pro.
Talk to us
Most Popular

Pro

3-15 truck companies
$1,399/mo
or $13,990/yr (save 2 months) · $999 setup
  • 3 phone lines · customer, crew + a spare
  • 3 AI agents · a 3-person phone team
  • 1 voice included · cloned to you, or a pre-generated voice of your choice
  • 800 leads · found & analyzed every month
✓ Everything in Starter
Plus at this tier
1The AI now calls OUT for you, working your generated lead list and dialing prospects.
2It also confirms tomorrow's appointments and follows up on your open quotes.
33 AI agents run your inbound and outbound at the same time.
Talk to us

Fleet

15+ trucks, multi-state
$2,499/mo
or $24,990/yr (save 2 months) · $1,499 setup
  • 3 phone lines · region-aware routing
  • 6 AI agents · a full phone department
  • 1 voice included · cloned to you, or a pre-generated voice of your choice
  • 2,500 leads · found & analyzed every month
✓ Everything in Pro
Plus at this tier
16 AI agents run several outbound campaigns at once, sales, collections and operations in parallel.
2Region-aware routing sends each call to the right crew, even across states.
3Built to keep up when storm season doubles your call volume overnight.
✦First access: every new FORGE feature lands for Fleet customers before anyone else.
Talk to us
Custom build

Enterprise

Franchise groups & national contractors
Custom pricing
Talk to us · scoped to your stack
  • Phone lines · talk to us
  • AI agents · talk to us
  • Cloned voice · talk to us
  • Leads found & analyzed · talk to us
✓ Everything in Fleet
Plus at this tier
1Built around the tools you already run, your CRM, dispatch board and accounting.
2Your brand on everything, plus dedicated capacity so you never wait in line.
3A named account manager and a roadmap you have a real say in.
✦First access: new FORGE products and features reach Enterprise and Fleet customers before general release.
Talk to us
Pay monthly or yearly. Card, Apple Pay, Google Pay, or ACH. Setup is a one-time fee, shown per plan.
💳 Card Apple Pay 🇬 Google Pay 🏦 ACH
🛡️ Our promise to you

Your first month is risk-free

For your first month you pay only the one-time startup fee, nothing else. Put FORGE to work on real calls and real leads. If you are not fully satisfied by the end of that month, you walk away and we never bill you a single monthly charge. Love it, and monthly billing simply begins. The yearly deal (two months free) stays open the whole time: lock it in before your first month ends, or any time after.

Read exactly how the risk-free month works in our Terms →

How you get started

No 30-day implementation, no pressure. You tell us you're interested, we walk you through everything on a quick consultation, then we set it up together.

1

Tell us you're interested

Pick the plan that fits and tap "Talk to us," or give us a call. That's all it takes to start. No commitment yet.

2

Free consultation

We walk through everything together: your trade, your phones, your goals, and exactly how FORGE would run for you. Every question answered before you decide anything.

3

Start your implementation

Ready to go? Schedule your implementation right on our booking calendar, or we reach back out to set a time. Then we build your numbers, your voice, and your AI agents with you, start to finish.

Keep your number: forwarding takes 30 seconds →

Hear it work before you commit

Call our demo line, talk to the AI yourself, ask whatever you'd ask a human receptionist. If it doesn't blow your mind in 60 seconds, hang up. No pressure, no spam, no list.

Coming soon

The demo line is on the way. Drop your email and you'll be the first to know the moment it goes live.

Not ready to talk yet? Watch it work in 60 seconds.

Tell us your trade and which tool you're curious about. We'll email you a 60-second video of it actually running, plus a sample of the report it produces.

✓ On its way. Watch for a 60-second demo video from [email protected], check spam just in case.

What industry should we forge next?

FORGE was built for contractors first, they're our home turf. But the engine works the same for anyone whose business runs on the phone. The next vertical we launch will be the one most people ask for.

Dentists Restaurants HVAC Plumbers Auto shops Law offices Med spas Real estate Vets ... your industry?
✓ Got it. Your suggestion is in the queue, we'll let you know when we're scoping the next industry.